Dear Aspiring Internet Marketer,

Hi, I'm Scott Erickson, from Affiliate Internet Marketing Club.com. 

You know, I've built a multitude of sales funnels, and I found out the hard way that building a website or opening a social site or two and expecting to get lots of sales, just won't happen.

It's partly because doing those things ends up being more technical and tricky than most people have the skills for.

For example, since video continues to be so hot, starting a Youtube video channel etc. is easy enough.

 

But what about all the videos you'd need to create, or even the first one? Scriptwriting, making a logo for your company, getting animation software, adding a sound track or not, etc. etc. etc.

So you can get trapped in this tech zone of buying, learning and using all these different softwares, making this a difficult path to get real and ordinary sales at the cash register.

And also in this "tech zone" you're constantly forced to learn new stuff. And you have learn SO MUCH tech stuff across SO many subjects before you can move ahead.

In contrast, when we're in the marketing zone, we DON'T concentrate on building/ learning stuff etc.

Anyways, I'd like to give you some REAL value here, and do a bit of a demo so I can explain exactly what I mean about creating or IMPROVING a sales funnel:

For the absolute most basic sales funnel, 3 pages are needed. BUT we can gather email addresses, AND make a few sales if we add an extra page.

So we'll ask for 4 pages. Here's how the pages go:

Page 1: Text advert: 25 words

Page 2: Opt-In/Sign-up form (gathers email addresses)

Page 3:"Editorial" style article (with sales links)

Page 4: Download of pdf for customer

1. Find/ Write a 25 word text Advert

      and then 
   
*2. Find/ Write a "Opt-In/Sign-up form (to gather email address) 100 words is plenty

** No worries, I'll show you where to get this info, this is easy, but crucial

Anyways, conversions can really suck if you send customers directly from your advert to the main sales page, and try to get them to buy before you've warmed them up.

How to warm them up? Give them some value, a couple hundred word article that explains ONE part of what they're trying to do. Show them ONE thing that solves ONE of their problems.

If you can do this, they will have some respect and trust about what you say. And since they trust you a little, your chances of making some sales skyrockets.

The "Opt-In/ Sign-up" form page:

Note the Headline, and form on right side to gather emails.

This page also has a video, but it's not needed when just starting out.

The "Opt-In/ Sign-up" form page is

where you give away a valuable freebie

So we've got one page doing 3 things at once:

         
1.  Opt-In form: Builds an email list for you. Gives you a chance to send him a few emails, to give more value, AND ask for the sale again

2.  Helps to gives the customer more info, to explain why your product be able to solve his thorny problem

3.  Avoids that harsh transition from the advertisment to the sales page, which prevents customers from getting scared away

Thus, the Opt-in/  Sign-up page

Remember when I said you'd need 100 words for your "Opt-In/ Sign-up page?

This can be even just a brief 2 or 3 paragraphs that discusses a feature of the product that helps solve one of your prospects issues.

And it's not that hard, because there's a ready supply of what you need.

First of all, you need to have an account with Clickbank. Just sign up for a free account.

Then go to the Clickbank Marketplace. and find a product to promote. Choose a product that has a gravity over 50, initial sale earned over $50, and hopefully some RECURRING billing. This can quickly build up your passive monthly income.

Then click on the Affiliate page, (see diagram below) and look up that product's affiliates tools page, to get loads of CONTENT that you can use on your website, in your emails, and for your text ads etc. etc. This is a very valuable resource for you, for free!

BUT, some Clickbank vendors will offer ZERO affiliate resources, others will have different kinds of affiliate ad banners, email swipes, free articles, and so on.

So you have to pick and choose here, and try to get it to overlap with the other requirements, namely (gravity over 50, initial sale earned over $50, and hopefully some RECURRING billing.)

Anyways, the "warm-up" page that you build, this is where you offer them a lead magnet like a pdf, in exchange for their email address. After they sign-up, then there will be a banner ad for your expensive product. Ka-ching!  A small percentage will buy.

You don't need very many sales to make out handsomely. This is a simple yet effective sales funnel that hoovers email addresses from leads/ prospects, and then moves these PROSPECTS into your "machine" and turns some of them into Buyers!

So since you've read this far, I think you can see that this "Sales Funnel" idea is something that's interesting to learn more about, right?











 

For me anyway, the "Sales Funnel Optimization Strategies" cheatsheet helped me to understand  the sales PROCESS, of how to simply and easily move new customers through a sales funnel.

It's because you only need to learn a little copywriting, and a little about page building, and a little about emailing, and so on.

So there's no information overload for a change!

But enough about my opinions!